Nashville’s largest industry, health care, increasingly receives recognition for the critical role it plays in the region’s economy. With hundreds of health care marketers working in Nashville, NAMA’s Health Care SIG serves a large chunk of our marketing community. Please contact Karen Stone , the Health Care SIG chair at karen.stone@CatalystHCR.com, with questions or to get involved.
In our final Healthcare SIG of the season, we’ll explore the impact the patient experience paradigm shift is having on health care companies at every stage along the continuum of care. Marketing Perspectives: The Patient Experience along the Continuum of Care: Wednesday, June 8, 2011.
Moderated by Brad Dodge, president and CEO of Dodge Communications – a full-service health care marketing and public relations agency – we’ll hear Rebecca Larger of Leon Medical Centers and Tommy Lewis of Emdeon discuss how their companies have adapted their business models to turn patient-centered care into a marketable – and profitable – venture. This in-depth discussion will be followed by Q & A.
Join us Wednesday, June 8, 2011
Hilton Garden Inn – Vanderbilt: 1713 Broadway
11:15 a.m. – 11:30 a.m. — Networking
11:30 a.m. – 12 p.m. — Lunch/Announcements
12 p.m. – 1 p.m. — Program
Sponsored by:
About Leon Medical Centers:
Leon Medical Centers, established in 1996, is a health care service provider that offers medical services exclusively to Medicare patients in Miami-Dade County. Patient experience is key at Leon Medical Centers. Everything revolves around providing Service of Excellence , the Ritz Carton training program that was adapted to fit a health care setting. Offering “Personal Attention at All Times” is not just an advertising slogan, it is a guiding principle. It is what differentiates Leon from the competition and fosters such high retention rates. Making sure patients feel appreciated, respected and genuinely cared for (emotionally, as well as medically) is a driving force.
About Emdeon:
Emdeon is a leading provider of revenue and payment cycle management and clinical information exchange solutions, connecting payers, providers and patients in the U.S. health care system. Emdeon’s product and service offerings integrate and automate key business and administrative functions of its payer and provider customers throughout the patient encounter. Through the use of Emdeon’s comprehensive suite of products and services, which are designed to easily integrate with existing technology infrastructures, customers are able to improve efficiency, reduce costs, increase cash flow and more efficiently manage the complex revenue and payment cycle and clinical information exchange processes.
